by Mike Brogan | Feb 18, 2013 | All, Business Tips, Websites & Blogs
I’m often asked by clients in the retail business how much it would cost to add an online shopping facility to their websites. The answer is not as simple as it appears at first site. If you don’t go about it correctly you could be pouring money down the...
by Mike Brogan | Jan 23, 2013 | Business Tips, Websites & Blogs
I’m often asked by my clients what major mistakes they should avoid with their websites. These are my top 3: 1. Failing to decide the purpose of the website Do you want the site to persuade clients to contact you? Should you be selling online from it? Do you...
by Mike Brogan | Dec 3, 2012 | All, Business Tips, Websites & Blogs
Do the following statements apply to your website? If not perhaps this explains why your site isn’t effective. An elegant, clean looking design. Clear navigation links so the visitor doesn’t have to hunt around to find out how to navigate the site. Plenty of...
by Mike Brogan | Oct 8, 2012 | All, Business Tips, Websites & Blogs
Following on from my previous post about simplicity and clarity in writing, I often come across websites that try to baffle the reader with jargon and buzzwords. Consider this example (I’ve disguised the name of the company to protect the innocent!):- We deliver...
by Mike Brogan | Oct 4, 2012 | All, Business Tips, Websites & Blogs
When you’re writing content for your website the golden rule is to keep it simple. So how do define simple? It’s all about readability. The simpler the writing the easier it is to read (or the more readable it is). A More readable site is easier to read at speed,...
by Mike Brogan | Sep 4, 2012 | All, Business Tips, Websites & Blogs
As a website designer the worst kind of clients are those who think they know what they want. They start by telling you how to design the site down to the last detail – what colours they want, what layout they want, including all the copy for the site, which...
