Do the following statements apply to your website? If not perhaps this explains why your site isn’t effective.
- An elegant, clean looking design.
- Clear navigation links so the visitor doesn’t have to hunt around to find out how to navigate the site.
- Plenty of content (articles, blog posts, white papers) relevant to your business. Content can be text, images, video, or voice, or a combination. Whatever is the most appropriate.
- A list of your clients with examples of your work.
- Testimonials from selected clients.